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OUR CULTURE
 
Vision and Mission
SFS Values
Our Business Principles
 
We are committed to growing our distinctive Culture and holding to our core values , which always place our customers interests first. These values are reflected in our Business Principles , which emphasize integrity, commitment to excellence, innovation and teamwork.

Of course, a distinctive Corporate Culture is not an end in itself, but a means to an end. It enables us to execute successfully a winning business strategy that results in extraordinary customer service and superior long-term financial performance for our shareholders.

At SFS Group our culture is very much evident in helping us attract and retain the best employees and customers. SFS's commitment to its customers, teamwork, integrity, professional excellence and entrepreneurial spirit has its beginnings in 1988 when the business was founded.

At the core of our business remains our commitment to our stakeholders which is embodied in our Business Principles . To maintain our competitive edge and meet the high expectations of our stakeholders, our culture is continually evolving. SFS has made a commitment to creating an environment that values diversity and promotes participation.

Additionally, the people at SFS take very seriously their responsibility to the community in which they live and work. Besides being responsive to community needs, SFS has established a participation in philanthropy. The SFS culture is what sets our Group apart from other businesses and helps to make us a magnet for talent.
 
 
Vision and Mission
 
Our vision: "To be leaders in the creation of wealth for our stakeholders"
 
Our Mission: "To attain sustainable financial superiority" through the deployment, allocation and strategic management of substantial tangible, financial and human capital in our three core activities:

Financial Services - Investments - Asset Holdings
 
 
SFS Values
 
The SFS Group Culture is deeply embedded in the SFS Values that define how each employee within the group lives, works and behaves. We call it the SFS SPIRIT.
  • Service-Our customers' interests always come first and we take pride in the professional quality of our work.
  • Performance-Corporate and personal performance is critical to achieving superior returns, building our capital and unlocking shareholder value.
  • Integrity-Our people are dedicated to complying fully with the laws, regulations and ethical principles that govern us.
  • Responsibility-We attract, develop and promote the best people. We recognize and reward loyalty, commitment and accountability.
  • Innovation-We encourage initiative and creativity at all levels.
  • Teamwork-While we respect and promote individual contribution, cooperation and communication produce better results.
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    Our Business Principles
     
  • Our customers' interests always come first. Experience has shown that if we serve our customers well, our own success will follow.
  • Our assets are our people, capital and reputation. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this standard.
  • Our goal is to provide superior returns to our shareholders. Profitability is critical to achieving our superior returns, building our capital and attracting and keeping our best people. Significant employee share ownership aligns the interests of our employees and our shareholders.
  • We stress creativity and imagination in everything we do. While recognizing that the old way may still be the best way, we constantly strive to find a better solution to our customer's needs. We pride ourselves on having pioneered many of the practices and techniques that have become standard in our industry locally.
  • We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake. Though we may be involved in a wide variety and heavy volume of activity, we would, if it came to choice, rather be best than biggest.
  • We make an unusual effort to identify and recruit the very best person for each job. In any business we are involved in, we know that without the best people we cannot be the best at what we do.
  • We offer our people the opportunity to move ahead rapidly. Advancement depends on merit and we have yet to find limits to the responsibility our best people are able to assume.
  • We stress teamwork in everything we do. While individual creativity is always encouraged, we have found that team effort often produces the best results. We have no room for those who put their personal interests ahead of the interests of the Group and its clients.
  • The dedication of our people to the Group and the efforts they exert towards their jobs is what makes us distinct. We believe that this is an important part of our success.
  • Integrity and honesty are the heart of our business. We expect our people to maintain high ethical standards in everything they do, both in their work for the Group and in their personal lives.
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